Gentle Monster stores are unique and experiential, for high end, wearable, and unique eye wear. They are “by Asians for Asians” which means their designs play into popular Asian trends.

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The objective of this project was to create a pop up shop centered around the "My Mars" collection, which is described as “MY MARS collection that unveils a world created by sub-conscience through the voice within. Going above and beyond the materialistic view, Gentle Monster approaches eye wear in a new perspective. The outcome, MARS, is the medium of endless imaginative possibilities." From this, the word "sub-conscience" stood out to me which I decided to base the design around. 

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Inspired by the "My Mars" collection from gentle monster, the concept "Unconscious Subconscious" explores the subconsciousness in the unconscious moment experienced by the human brain while it is disconnected from visual senses. In this moment our subconscious brain tries to form patterns, colors, and emotions, that we usually perceive as images being formed by our visual senses. These experiences are fueled by the sensations recorded by the subconscious brain using the sense of Sound, Smell, Touch, and Taste.

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When walking into the space, your perception of reality begins to warp and become fragmented. The further into the space you get, the further into the subconscious you get, all while still revolving around Gentle Monster's glasses. The first floor features most of the interactive elements to draw customers into the space, with the interactive touch screen wall and slide-able colorful acrylic panels. Downstairs features the main retail area with a large display wall, instagram-able oversized glasses, and interactive touch screens to view more products and to use AR filters to virtually try on the glasses.